GENENTECH ONCOLOGY Projects Overview

As the Group Copy Supervisor for my assigned brands, I act as brand steward and storyteller to make sure content is consistent across all multichannel tactics. I review junior copywriters work, and my work is reviewed by the Creative Director.

TECENTRIQ is a multiple-indication brand, so I work with Editorial and the Brand Consistency Manager to ensure we stay up-to-date on the latest NCCN Guidelines as well as brand style across indications.

I am also responsible for pan-tumor tactics, such as the HCP website: https://www.tecentriq-hcp.com.

NUMEDIS - MD MINUTE

The NSCLC example below was developed in collaboration with the third-party vendor, NuMedis.
I partnered with our Art Director closely to format the required graphs and data displays to share with NuMedis for production.

Animated banner ad

The example below is a banner ad (animated and static versions) that highlights a first and only claim for 5-year exploratory OS data in SCLC. The challenge here was to craft the language within MLR guardrails.
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Doximity - DOCSPOT

The example shown below is a “DocSpot” tactic for HCC that was created in collaboration with the third-party vendor, Doximity, according to their technical specifications.
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